While the conversation around mental health has grown significantly in recent years, mental health problems remain one of the biggest issues in society today. Suicide is the biggest killer of men under the age of 45 and it's time this changed.

Football is our national game. Millions of people watch and play football ever year, and many of us won’t go a day without talking about it. With our new campaign, Heads Up, we want everyone to feel comfortable talking about their mental health, in the same way they would about football, and feel able to support their friends and families through difficult times.

Heads Up will illustrate that everyone should prioritise maintaining their mental fitness as well as their physical fitness. During the season, the campaign will also provide resources, training and direction towards support when needed.