The FA's Senior Management Team, working together with the FA Board, Council and staff, aims to deliver an effective and professional organisation for the greater good of English football. The FA consists of a permanent staff, based at Wembley Stadium and St. George's Park.
Senior Management Team
Mark Bullingham
Chief Executive Officer
Mark was named as The FA’s Chief Executive Officer on 1 August 2019.
He initially joined the organisation as Commercial Director in August 2016, when he led the commercial, marketing, digital and participation functions at the organisation and under his tenure, annual revenue at the FA rose by over £100m.B
Before his move to Wembley, Mark held the position of CEO EMEA for Fuse Sports & Entertainment, responsible for running one of the fastest growing businesses in the sector. The team had grown quickly over five years to 245 across 17 offices with an annual fee income of over €28m. The client portfolio included ten of the top 30 global brands.
Mark joined Fuse in 2011 from his position as director of marketing for the America’s Cup Event Authority in San Francisco, where he helped transform the global event.
Mark has negotiated over $2bn of partnerships across a variety of platforms in sports, arts and music and is a qualified Level One coach involved in grassroots football.
Mark Burrows
Deputy Chief Executive Officer
Mark joined the FA in March 2016 as Chief Financial Officer. Since joining the organisation he has assumed additional responsibility for most of the corporate business functions as well as the operations at the FA's venues, Wembley Stadium and St. George’s Park. He is also responsible for bidding for and delivering major tournaments, and most recently was Chair of the UEFA Women’s EURO 2022 Local Organising Structure.
Prior to joining the FA, Mark was the Group CFO at Virgin Active. He has previously held senior finance roles with BSkyB, Virgin Mobile, and the Iglo Group, having qualified as a chartered accountant with PwC
Andy Ambler
Director of Professional Game Relations
Andy joined in the autumn of 2016, following a nine-year spell as chief executive at Millwall Football Club.
He took up a newly-created strategic role to strengthen relationships with the professional game in line with its four-year strategic vision to provide trusted regulation and efficient administration.
A key focus for Andy is to develop positive engagement and collaborative working across the Premier League, English Football League and their clubs, as well as those organisations representing players, managers and supporters.
Andy previously spent time at Fulham, and also served on the Football League board.
Rachel Brace
Human Resources Director
Rachel joined from England Rugby 2015, the tournament organisers for World Cup.
She was one of the early members of the team responsible for building and mobilising a workforce of over 6000 people and prior to that she was the head of HR operations for the London 2012 Olympic and Paralympic Games.
She joined that team in 2007 and was a key player in the organisation’s journey from small-to-big and transforming itself from an HQ in London to a multi-venue world-class sporting event.
The first half of Rachel’s career was spent in retail, namely Marks and Spencer, where she gained some very valuable skills and experience through the changing times of another national institution, particularly in her last role as head of HR for the clothing division.
Alan Broadbent
Finance Director
Alan joined the FA in March 2024 as our Finance Director. He’s responsible for leading our finance function: partnering with business stakeholders, reporting and maintaining the integrity of our financial accounts, and running the operational side of finance.
Alan is a CIMA qualified accountant and has a wide range of both finance and transformation experience in the Media and Telecoms industries. He also has a track record of building and developing best-in-class finance teams, previously holding senior finance roles at Vodafone, BT, and, most recently, at Sky for over a decade.
Chris Bryant
Director of Tournaments & Events
Chris leads on the planning and delivery of all Major Events awarded to the FA – UEFA EURO 2020, UEFA Women’s EURO 2022 and the 2024 UEFA Champions League Final. Chris is also the executive lead for the UK & Ireland 2028 EURO, as well as being responsible for FA International Relations, and the delivery of FA Events (including England Internationals and FA Cup Finals).
As of January 2024, Chris also held the interim role of Stadium Director, responsible for the management and operational delivery of Wembley Stadium and all events and activities hosted under the arch before the arrival of Mark Lynch in that role in August 2024.
Chris joined the FA as Head of Wembley Operations in 2016 overseeing the delivery of Tottenham Hotspur’s residency at Wembley Stadium. Prior to the FA, Chris held senior roles at England Rugby 2015 and LOCOG (London 2012 Olympics and Paralympics), having started his career at Deloitte Consulting. He was awarded an MBE for Services to Football in 2024
Baroness Campbell CBE
Director of Women's Football
Sue was appointed Head of Women’s Football in March 2016, and became Director of Women’s Football in January 2018.
Among many honours, Sue has received eleven honorary doctorates and in June 2003, Sue was awarded a Commander of the British Empire for her services to sport.
In April 2005 she was appointed as Chair for UK Sport, following 18 months as the Reform Chair. Sue held this position for two terms until April 2013, where she presided over Team GB and Paralympic GB’s incredible performance at the London 2012 games.
In December 2008 Sue was appointed to the House of Lords as an independent Crossbench Peer. Sue was awarded the Lifetime Achievement Award at the 2012 Sunday Times Sportswomen of the Year Awards.
Nick Cooper
General Counsel
Nick joined in April 2024 as its first General Counsel with responsibility for the Legal, Company Secretarial, Regulatory and Safeguarding functions.
Prior to joining the FA, Nick held Legal Director/General Counsel and Company Secretary positions at a number of major public companies across a range of sectors including Asda, Sage, JD Wetherspoon and Cable & Wireless Communications, where he was Corporate Services Director and served on the board. Most recently, Nick worked at global sustainable technologies firm Johnson Matthey.
Nick qualified as a solicitor with City law firm Herbert Smith
Kay Cossington
Women’s Technical Director
Kay first joined the FA in 2005, initially as England Women U15 head coach and head of talent. As a coach, she has achieved gold with both the WU19s at the 2009 European Championships and WU23s at the World University Games in 2013.
Kay led the redevelopment of our Women’s and Girls’ Player Pathway in England, and since her appointment as Women’s Technical Director has been responsible for the vision, development, and high-performance strategy across all of our England Women’s teams, overseeing the Lionesses’ successful EURO 2022 campaign and their run to the final of the 2023 Women’s World Cup.
Kay began her 20+ years of experience in women’s football with a playing and coaching career at West Ham United Ladies and Millwall Lionesses. She achieved a master’s degree with distinction in Sports Leadership in 2020
Craig Donald
Chief Information Officer
Craig joined in July 2018, and has responsibility for the entire Information Technology estate.
With degrees in Philosophy and Theology, Craig started his career in IT support for a global software company, gaining his first management role less than eight months later. He has since worked in IT management across many industries including defence, software and hardware manufacturing, and global multi-channel distribution. Most recently Craig spent six years in the aviation industry, firstly managing the entire application estate for Virgin Atlantic and subsequently operations and corporate systems for easyJet.
Outside of work, Craig is a keen scuba diver, is passionate about health and fitness and spends many evenings enjoying London’s theatre scene.
James Gray
Commercial Director
James joined in December 2023 and is responsible for developing and executing the FA’s commercial strategy. His role involves maximising commercial potential for the England teams, the Emirates FA Cup and the Adobe Women’s FA Cup across traditional and digital channels with a remit that spans sponsorship, broadcast, retail, licensing and our Wembley Stadium connected by EE events and tours.
James has extensive experience in commercial and digital roles in the sport, media and entertainment industries. He has a track record of building and scaling digital businesses in mature and emerging markets across EMEA and Asia for some of the world’s leading brands, including Electronic Arts, Manchester United, The Walt Disney Company, Amazon and Barclays
James Kendall
Director of Football Development
James joined in September 2019. He is responsible for grassroots football which includes our work in developing the game across male, female and disability football; harnessing the club network and facility infrastructure across the country; working closely with the County FAs to support delivery of football in their county’s; and ensuring the FA’s digital ecosystem is developed to provide for the administrative needs of the game.
James has spent nearly 25 years in the sports industry working in a number of senior strategy and commercial roles. Prior to joining the FA, he worked in two stints for Portas Consulting, a global management consultancy dedicated to sport and physical activity, where he was the partner responsible for its London office and European business. During this time he led multiple projects for International Federations, National Governing Bodies and corporate businesses - principally around participation and social impact - including for the FA and UEFA.
Between his times at Portas, he was commercial director at Harlequins Rugby Club and has previously worked for BSkyB, Volvo Cars and the Volvo Ocean Race.
Mark Lynch
Stadium Director
After joining the FA in August 2024, Mark brings a wealth of experience to Wembley having joined from the Rugby Football Union, where he was Executive Director of Venue, with responsibility for Twickenham Stadium, including operations, revenue, events and long-term development of the venue.
Prior to that he was operations director at Yas Marina Circuit, the home of the Formula 1 Abu Dhabi Grand Prix. He has also worked on two FIFA World Cup tournaments, and for a leading marketing and experience agency.
Joanna Manning-Cooper
Director of Marketing, Communications and Public Affairs
Joanna Manning-Cooper was appointed to the role of Director of Marketing, Communications and Public Affairs in September 2022. Prior to joining the FA, she was Group Director of Corporate Affairs at Sky.
Joanna leads our Marketing, Communications and Corporate Affairs (MCC) team for England Football and the FA. She has over 25 years of experience in communications, corporate affairs and marketing roles in sport and media, including senior leadership roles with the RFU, Rugby World Cup 2015, the London 2012 Olympic Games and Paralympic Games, and the Financial Times.
She was awarded an MBE in 2017 for services to Sport
John McDermott
Men's Technical Director
John took over the role in January 2021, following the departure of predecessor Les Reed to who he had acted as assistant to since June 2020.
As a coach, John has worked with many of the brightest young players and coaches in the game across his years of experience with Tottenham Hotspur, Watford and the FA.
In his 15 years at Spurs, he oversaw their academy and helped to bring through future England internationals such as Harry Kane, Danny Rose, Steven Caulker, Andros Townsend, Jake Livermore, Harry Winks and Ryan Mason, as well as a considerable number currently in the Young Lions pipeline.
He has also helped develop the careers of many coaches including Burnley manager Scott Parker and his former assistant, Matt Wells, plus Liverpool academy manager Alex Inglethorpe. McDermott has also worked closely with Tim Sherwood, Mauricio Pochettino and then José Mourinho in support of the Spurs first team.
Prior to his work with Tottenham Hotspur and the FA, McDermott began his coaching career with Watford and worked his way up through the ranks to become their academy manager.
Yasir Mirza
Director of Equality, Diversity & Inclusion
Yasir joined the FA as Equality, Diversity and Inclusion Director in July 2023 and is responsible for developing and executing our ‘A Game Free from Discrimination’ strategy. His work involves working on initiatives to improve diverse participation across the game, to promote inclusion through effective campaigns, and to develop anti-discrimination education for footballing environments.
Yasir has extensive EDI experience in the journalism and broadcast sectors. He has a track record of diversifying global content, audiences and workforce for some of the world’s leading brands, including The Guardian, Channel 4, BBC Studios, and the Financial Times.
Lucy Pearson
Director of FA Education
Lucy plays a strategic role within our technical directorate at St. George’s Park, with overall responsibility for coach education and our professional development programme with a key objective of growing the number of qualified and appropriately-skilled coaches across the game.
Working at the national football centre, Pearson brings the benefits of a high-achieving career in education coupled with an elite sporting background.
Formerly the Head of Cheadle Hulme School in Cheshire, where she was the first woman to hold that position in its 150-year history, Pearson played cricket for England between 1996 and 2005, and has been a director of the England and Wales Cricket Board since 2016.
