Wembley Stadium connected by EE is giving a select group of England fans the chance to be waited on hand and foot, with a first-of-its-kind butler service at this weekend’s Euro 2016 qualifier against Slovenia.
Fans can get their chance to enter through the Wembley app, developed in collaboration with stadium partner EE, to have their seats upgraded.
Anyone attending the fixture should download the Wembley Stadium app and click the ‘Upgrade Your Seat’ button within the England v Slovenia event page to be in with a chance of being upgraded to a ‘Gold Level’ seat for free.
This weekend, to mark the launch of this feature, the prize includes a butler on hand to deliver the lucky winners 16-inch hot dogs and drinks during the game as they relax in custom-moulded seats close to the action.
Spencer McHugh, director of brand at EE, said: “The Wembley app offers a unique way for fans to enhance their stadium experience and get the most out of their visit, whatever the event. The new ‘Upgrade your Seat’ functionality is our way of showing a handful of lucky fans the very best that Wembley Stadium connected by EE has to offer.”
The phase two launch of the Wembley app also includes ‘Event Day’ mode, offering a dynamic news and social media feed as well as Wembley Radio – a collection of 150 tracks to get you in the mood on match day.
Another new feature, ‘Arch Cam’, also launches as part of this upgrade and allows fans to see the magnificent Wembley arch live in all its glory via their phone or tablet.
The 315 metre arch was recently fitted with 228 LED lights allowing the longest single-span roof structure in the world to be turned an array of different colours.
Soon users will also be able to send messages to the big screen at selected events as Wembley continues its journey to become the most connected stadium in the world.
