Learn a bit more about what our teams make possible.
COMMERCIAL
Across all levels, from grassroots right up to the England team, we find and work with the right commercial partners to help fund the game. We sell our broadcast rights, engage sponsors and manage the retail parts of our business and the tours of Wembley Stadium so we can maximise the FA’s revenue, both at home and internationally.
MARKETING
Using our brands, we work with fans, players and those who make the game happen to make sure we have great content to share and to build our customer base with exceptional engagement. Part of the wider Marketing, Communications and Corporate Affairs (MCC) department, we cover everything from bringing our fans along our England team’s journey, to getting a girl to play football for the first time at a Weetabix Wildcats event, or enhancing the brand perception of our competitions. We're able to connect directly with 10s of millions of football fans, participants and enablers which continues to inspire the nation and grow football in England.
FINANCE
The Finance team works with every part of the FA, managing all things money. That means ensuring business plans and budgets are kept on track, getting the right suppliers on board – and enabling investment in the game where it needs it most. From strategy and insights, to day-to-day, this team’s about more than numbers. They’re helping decide the game.
LEGAL AND GOVERNANCE
Working to protect the integrity of football, this team supports the FA as a business, while acting as a regulator both on and off the field. They get involved in everything from behaviour and regulations on the pitch, to checking contracts – and to ensuring young people can enjoy the game in a safe environment.
INTERNATIONAL RELATIONS
The International Relations team oversees the FA’s relationships in international football, notably with FIFA, UEFA, the confederations and their member associations by building and nurturing relationships through partnership initiatives, knowledge-sharing and hosting international delegations. It seeks to maximise leadership opportunities, giving the FA and English football a voice in key decisions which affect the game, and to put the FA in the strongest possible position to win tournament bids. The team supports all areas of the organisation which operate internationally, optimising opportunities to positively enhance the FA’s brand and reputation around the world.
DIGITAL TECHNOLOGY
Technology is key to the FA’s transformation. From supporting grassroots via our day-to-day digital presence, to using data-led insights to drive the game – to developing future-focused platforms for professional football – our Digital Technology team is central to our future.
COMMUNICATIONS & CORPORATE AFFAIRS
Part of our wider Marketing, Communications and Corporate Affairs (MCC) department, the Communications team promotes the FA’s positive impact on football, from grassroots to the professional game. Working closely with national and international media, they create innovative campaigns and liaise with the media to ensure our message is understood and well received. Our Corporate Affairs team develops and communicates our public policy messaging across the entire FA portfolio.
HR
It’s not just on the pitch that we nurture great talent. Our HR team is responsible for recruiting and developing great people across the organisation, and driving a healthy, inclusive culture where everyone feels they can grow to be their best. It’s also home to a number of our Equality, Diversity and Inclusion programmes, so the likes of Game For All, Football Your Way, Football Leadership Diversity Code, Coach Placement programmes and CSR initiatives, which support under-represented groups in the game, ensuring barriers are removed and football is a force for good.
TECHNICAL
We zero in on all aspects of men’s and women’s elite performance – including para football, the elite format of disability football that runs parallel to the mainstream game – so we can help England teams to win tournaments. Our team manages everything from identifying talent to the development and coaching of multi-disciplinary teams throughout the age groups, up to our Senior England teams.
FOOTBALL OPERATIONS
This team handles the day-to-day running and administration of the professional game – from making it easy for players to register, to regulating the game through licencing leagues and developing referees. They also help deliver world class competitions like the FA Cup and Women’s FA Cup.
FA EDUCATION
From first-time coaches to the big names operating at pro-level, we provide the English game with a workforce that reflects and inspires everyone who plays the game. Our team designs and delivers the coaching pathway, and manages coaching badge qualifications, to raise the bar for our national game.
GRASSROOTS
Grassroots football is any football where the main driver is the love of the game and all the social and health benefits from playing, coaching, refereeing and volunteering. Essentially, this covers all nonprofessional and non-elite football. It is responsible for development across male, female and disability football; harnessing the club network, workforce, volunteers and facility infrastructure across the country.
CLUB WEMBLEY
Delivering world-class, high-end experiences for our members and clients, this team offers all kinds of hospitality and premium packages, in the purpose-built spaces of our iconic national stadium.
WEMBLEY STADIUM AND ST. GEORGE'S PARK OPERATIONS
Looking after our world class venues, these teams are in charge of making sure everything is safe and operationally ready. From day-to-day maintenance and perfecting pitches for matches to overseeing world-class music concerts, flagship NFL events and facilities upgrades, they’re custodians of English football’s two national homes.
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