THE FA RESEARCH ON SOUTH ASIANS IN FOOTBALL (2024)
In 2024, we conducted research into South Asian communities and their experiences of football via research partners Humankind.
This research was conducted to help enrich The FA’s understanding of South Asian communities and their experiences, with informed, independent, and impartial research so we draw on it as our work progresses. The aims of the research are
outlined below:
1. Providing enhanced intelligence to guide the FA's work through to 2028, and contribute to how the FA executes it's wider EDI strategy 2024-28
2. Helping course-correct interventions in-place or planned, that warrant amending, if they are to achieve bigger impact on target South Asian communities
3. Informing how FA messaging can be appropriately positioned so messages land as intended with South Asian audiences
4. Supporting successful execution of programmes outside of the core South Asians in Football plan
KICK IT OUT: DEVELOPING OPPORTUNITIES FOR BRITISH SOUTH ASIAN PLAYERS IN ENGLISH FOOTBALL
A report which attempts to outline some of the real, perceived and exaggerated barriers to progression before offering a series of research-informed strategies designed to increase the recruitment, retention and development of British South Asian players.
The observations here summarise almost 30 years of academic and stakeholder literature devoted to British South Asians in football.